The largest single automotive group showcase in Asia – BMW World Singapore 2014 has showcased their captivating stories of BMW and MINI early this month at Marina Bay Sands’ Convention Centre.
The show has been a great opportunity to showcase Ascend’s strength and capabilities in providing tailored experiential solutions. Along running the show ourselves, we are delighted to collaborate hand-in-hand with Kingsmen Exhibits Pte Ltd and Kingsmen Oohmedia Pte Ltd, thereby succeeding the event.
In order to bring Stories in Motion highlights to life, an array of lighting system, audio coverage and multimedia technologies were designed and commissioned.
In keeping with its commitment to innovation, BMW World Grand Launch, BMW i Grand Launch and Future of Mobility International Conference launches were seamlessly executed in an integrated panoramic projection curve screen.
In part with this effort to optimise visual experience, our in-house experiential producers have developed “Stories in Motion” video content on both sides of the curve panoramic screen.
To create better connection and maximum interest with BMW products, several videos on featured BMW car models are displayed on transparent LCD screens.
To further engage the visitors, we developed an interactive X-ray application for the key highlight of the show – BMW i8 plug-in hybrid supercar. Visitors are enabled to explore the car structure and parts and subsequently click to find out more information.
With the buzz it created not only to car enthusiasts and BMW fanatics, the 3-days event became a public attraction giving every visitor an immersive and ultimate experience on BMW & MINI innovation, design and luxury.