5 Quick Facts about Digital Signage

Over recent times, we have seen a phenomenal rise in the number of brands using Digital Signage to transform their traditional bricks-and-mortar stores and to engage their customers more effectively.

As we walk around shopping malls, fashion boutiques, retail stores, restaurants and even galleries, seeing LED Screens, LCD Screens or Interactive Way-finding Directory has become commonplace. The concept is simple: a display in public places which utilizes video or multimedia features to advertise or inform. These displays come in all shapes and sizes.

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A key factor in making the switch from traditional advertising to a digital signage solution is the advantages that digital signage offers. So, here are 5 quick facts (or benefits) about digital signage solutions.

#1 
8 out of 10 customers have entered a store because of a digital signage catching their interest.

#2
68% of consumers are influenced to make an unplanned, impulse purchase after seeing digital signage.

#3
Digital Signage helps minimise wait time – up to 35% decrease in perceived wait time.

#4
Stores with digital signage displays experience a 30% average increase in upswing sales volume.

#5
1 out of 4 customers (25%) wants to be able to see an extended range of products on screen via an in-store solution.

Conclusion
No matter what type of digital signage you are considering, there are loads of facts and figures out there to convince you that it is a great investment with a technology that is still on the rise.

For help setting up an easy-to-use, affordable digital signage system, get in touch with our specialist today at (65) 6846 0903 or enquiry@ascendcom.com.sg

 

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O2O Retail: The Future is Now

header_imgThe retail renaissance is here!

As our world becomes increasingly digital, consumers are justifiably looking for a seamless experience that hovers between online and in-store purchase, and opportunities for consumers and retailers abound.

It is no longer sufficient for retailers to offer great products and follow traditional marketing practices to attract buyers. To stay engaged at every step of today’s multifaceted customer journey, retailers must adapt and construct an enhanced O2O (online-to-offline) retail experience.

We are delighted to introduce you our new retail concept – O2O Retail. Our holistic O2O Retail concept leverages innovative technology to transform brick-and-mortar store into an interactive environment and merges online and offline worlds to deliver a truly unique immersive customer experience.

With our range of comprehensive multimedia solutions and O2O Retail; we will guide you through the whole process of customer buying journey, as follows:

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Are you ready to join us for this real-time retail transformation? Talk to our specialist today!

SYSNMH Exhibition: Stitches of Love – Hidden Blessings in Children’s Clothing & Accessories

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Stitches of Love — Hidden Blessings in Children’s Clothing and Accessories is a special exhibition co-presented by Sun Yat Sen Nanyang Memorial Hall (SYSNMH) and the Memorial Museum of Generalissimo Sun Yat-sen’s Mansion from Guangzhou, China.

This exhibition aims to highlight the parental love and concern encapsulated in children’s clothing and accessories of the Chinese culture, and features close to 100 clothing and accessory items from the late Qing to early Republican period.

Ascend is commissioned to provide three multimedia mechanisms, allowing visitors to discover more about the richness of the Chinese language, heritage, and values through the comprehensive exhibits.

The first, Boys at Play, allows visitors to explore the intricate stitches, scenes and stories depicted on the “Hundred Boys at Play” tapestry. They also get to virtually feel and touch the artefacts through the interactive screen.

The experience continues with our customised Selfie/Photo Booth for visitors to personalise photographs taken with stickers inspired by the artefacts.

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To cater for the younger crowd, we have designed and developed an interactive application that visitors can colour and personalise their own tailor-made avatar. Not forgetting to mention that the visitors can see their customized avatar comes to live on the bigger screen.

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This is an ongoing exhibition from 27 May 2017 to 04 March 2018. Do visit this special exhibition at the Sun Yat Sen Nanyang Memorial Hall and have a hands-on experience with our interactive mechanisms.

If you wish to find out more what we can offer, please click here to talk to our specialist today!

Ascend wins Singapore Prestige Class Award 2016/17!

Good news comes in pairs! We’ve just been certified the completion of an Internal Brand Audit and also awarded the Singapore Prestige Class Awards 2016/2017! We are indeed very honoured to win this highly competitive and coveted award from the Singapore Business Media Pte Ltd.

Singapore Prestige Class Award

This award is established with the belief that utilising and endorsing quality training to develop the skills of employees will play a large role in refining and revolutionising Singapore’s business landscape. It will put the best of Small and Medium-sized Enterprises (SMEs) in the limelight, demonstrate their best practices and achievements and exhibit their brand name on an international scale.

We would like to thank all our staffs, partners and clients in making this award possible. This is an endorsement for our marketing efforts, and we will strive towards our brand vision of providing one-stop integrated multimedia solutions to our clients.

You may also want to read the feature write-up here.

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Please feel free to reach out to us to find out more about Ascend Com. Cheers!

We’ve won an award!

Singapore SME 1000 Company AwardWe are delighted and honored to announce that Ascend Com has recently won an achievement award as a Singapore SME 1000 Company in the category of Emerging 2017 and being recognized as one of the top companies in the 30th Singapore 1000 Family of Rankings (Singapore 1000, SME 1000 incorporating Singapore International 100 and Fastest Growing 50).

The Singapore 1000 rankings are the country’s only annual corporate accolade which has to be earned and not nominated. This prestigious award recognises and ranks the nation’s top companies based on their annual revenue in the complete listings. There are no paid participants and over 70,000 financials are considered before the top 1000 corporations (Singapore 1000), top 1000 SMEs (Singapore SME 1000) and top 100 Internationalising corporations and SMEs (Singapore International 100) are announced.

We are deeply grateful for this recognition and we would like to thank our wonderful team and business partners for their continued support and efforts during technology and interactive solution innovation. Together we are able to offer an integrated, well-designed interactive solutions that meet our clients’ needs in engaging their brand audiences.

Here’s to more awards in the future and to all the other winners and partners, we would like to offer our congratulations and best wishes for your future success.

If you would like to know more about what we can do for you (or your brand), please feel free to reach out to us at enquiry@ascendcom.com.sg or (65) 6846 0903.

 

Thank You for Visiting Us at Retail Future 2017

We thank you for visiting our Experiential Booth while attending the Retail Future 2017 last Friday. We really appreciate that you took the time to visit us and showing great interest in our interactive solutions, especially theSmart Fitting Room, Object Recognition Table and Transparent Showcase.

It was our pleasure and honour and we enjoyed many inspiring conversations. We consider our participation in Retail Future 2017 to be our success and thanks to you the number of visitors exceeded all our expectations.

We would also like to express our heartfelt gratitude and appreciation to our partners Marketing magazine and CapitaLand Mall Asia for hosting the event and providing us with the opportunity to showcase our retail solutions.

If you have further inquiries on our exhibits or should you wish to find out more about our solutions, please feel free to ring us at (65) 6846 0903 or drop us a line at enquiry@ascendcom.com.sg.

Ascend Com’s Smart Pop-up Store – Bringing Retail to Life

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Ascend Com is delighted to partner with Kingsmen Project Pte Ltd, to develop Robinsons the Heeren first ever smart retail pop-up store aimed at providing retailers with analytics in order to optimise their product offerings and bringing retail to life.

The smart pop-up retail space is embedded with in-store analytics hardware and software, allowing store and merchandise concentration to be tracked daily. Through media sensors, the footfall and kinetic map of a customer’s movement are captured daily and then insightful data is generated, enabling brand merchants to effectively offer relevant additional products or content offerings based on the data they gathered.

Using smart pop-up store (i.e. retail analytics), brands within Robinsons are empowered to engage their customers in a more unique, personalised way beyond the traditional departmental store. For instance, Robinsons the Heeren can reformat visual merchandise displays after identifying their main target group for various promotion campaigns etc.

At Ascend Com, we believe that the greatest success is always achieved by brands’ or retailers’ who have done their homework through constant consumer traffic and behaviour monitoring. Fret not, we are here to help you to get the right information to the right people at the right time! Contact us now at enquiry@ascendcom.com.sg!