SIBOS 2015 Singapore

Ascend Com was pleased to be appointed by SWIFT International as the Official Audio-Visual & IT Partner for Sibos 2015 Singapore.

We provide more than hundreds of large-scale display screens, ranging from 84” LED screen, 98” LED screen to seamless LED screen and video wall for the entire exhibition.


From event planning to execution, we are delighted to work with the organiser, Swift International and the event official builder, Rapier Group as well as all the partner vendors. We thank you for your kind support and assistance throughout the whole show. Not forgetting to mention the great supporting crews who work cohesively and productively together. We truly appreciate for their hard work and diligence in getting all requests in and completed.

We have been lucky to have the chance to work with so many great clients and partners. Here are some kind words of support from the happy clients:

” Gentlemen, Thank you very much for this, it has been a privilege to work with a team that takes such amazing care of their clients. You have all been brilliantly professional right from day one, and always ready to help no matter what’s the issue. All the best for now.”

“I wanted to drop you a line to say an enormous THANK YOU to all the team for
all your hard work and wonderful service before and during the event. Working with you guys has been an absolute dream if only all our events were 
like this – we have been spoilt by you all! The installation went so well…”

“On behalf of our entire team, we would like to thank you for the outstanding effort to deliver this year’s Sibos in Singapore. Feedback from our client to date has been amazing which culminated in a very positive debrief with the Organiser. We thank you for your help in making Sibos Singapore a fantastic show and for helping us deliver the quality and service we pride ourselves on.”

Email us at if you wish to find out more what we can offer for your upcoming events.

Happy T-G-I-F and have a wonderful weekend!



In the Loop: Conferences & Exhibitions Quarterly

The first quarter of 2015 wraps up today. Thanks to multiple projects Ascend has been appointed to, it has been an active year thus far.


Working together with Art Stage Singapore and its exhibitors, we were able to create one-of-a-kind video projections that definitely gave the art fair a wow-factor.

Since its first show in 2011, Ascend has worked with Art Stage to showcase the best in our clients’ content for the largest global display of Southeast Asian contemporary art.

Other services included the provision of display screens and sound systems. As an associate partner and AV and IT provider for Art Stage 2015, we were proud to be able to deliver our services and look forward to working for next year’s show of amazing art pieces.


Organised by MIT Technology Review and Koelnmesse, Ascend supported this annual conference through new-age lighting effects and video and sound systems.

Providing an atomic backdrop and moving head lights along with our 10,000 ANSI Lumens Projectors, we were able to showcase stunning visual effects in our second year as the AV provider for EmTech Singapore.

Complimenting the lighting and video display were our sound systems that allowed speakers to present on emerging technologies that are developing new markets and changing the world.


Organisation Safi gave us the chance to support areas such as their VIP Lounge and Press Club, Conference Area, Opening Party and Exhibitor Booths such as Tribu and Oryza through our AV and IT services.

Par can lights and trussing were provided for the VIP lounge and Tribu, enhancing the lighting display in the areas, and display screens aided exhibitors in marketing their content and services.

IT support and network connectivity were also provided in the VIP lounge and press club, and sound systems, lighting and video projections aided the conference and opening party for the annual home, decoration and design show.


For the third consecutive year, our team worked with i2i Events Group for the World Retail Congress that brought together leaders and experts worldwide to discuss and share insights on the retail industry.

The main highlight involved the turnover of the Main Plenary room into Breakout Sessions. Ascend provided full support in video projection, sound systems and lighting systems for the main plenary and all three breakout rooms.

The first quarter of 2015 has been delightful for our team and has left us ecstatic for what’s ahead.  We are grateful to have been able to extend our Audiovisual and IT services in a flourishing array of conferences and exhibitions and would like to thank our clients and the event organizers for the wonderful opportunity to do so.

Case Study: SAPPHIRENOW and TechEd Beijing, 2011

Full Keynote Production (8000pax)

This is the 1st ever SAPPHIRENOW in China, the challenge is to replicate what had been refined over the years in Orlando,USA, to the China environment.

With no dedicated Demo and Keynote Production Team in SAP, the keynote was produced by an external Executive Producer and with Ascend as the local Producer and Production House. With constant communication leading up to the show, we had NO onsite surprises for this 1st ever China event and the show was delivered as per planned for 4500 attendees in the main hall, and another broadcast hall taking in 2500 attendee as overflow. We also broadcasted the keynote to the exhibition halls where another 1000 seats were arranged and a standing audience space for up to 2000 attendees.

All things KEYNOTE were managed by Ascend. Onsite attendees reached 15,000, the BIGGEST ever commercial conference!

Show floor – Theater Production (included simultaneous translation)

The show floor at Orlando was designed with hanging lighting trusses and everything was lit from above. This creates a simple and clean business environment.

Our challenge is to replicate this into the local context but without similar budget or time for such complexities. Adding to this, the SAPPHIRENOW breakout was held in open-space theaters with dedicated audio control using thousands of mini speakers.

With limited setup time, we re-designed the zone spaces in 3 critical steps. We flew audio speakers with narrow transmission field, included sound absorbing material in our fabrication and enforced sound level control throughout the hall.

The result was a replication from the Orlando event to the new Beijing event but with a shorter buildup time, ground up lighting effects and strict sound control. Such adaptations are demanding but at the same time, we stayed true to SAP’s branding guidelines.

Press Conference Production

The Press Conference was under the scope of another agency but due to breakdown in communication and delivery between the agency and SAP, an SAP Executive Decision was made to re-assign this publicly delicate production to Ascend, while onsite.

With such a trust placed upon us and despite already handling a massive 9000pax keynote production, 9 open-concept breakout theater production, keynote broadcast production and even a lucky draw production for all attendees; we flew into action to activate our backup plan with a show producer and a team of AV crew to handle this crisis.

Within 12 hours we setup a dedicated task force, went for a site survey, and formulated a focused plan with SAP Global Communication Team. Within 48 hours, we moved in for production, and we were ready for rehearsal on that very same evening.

The comment from SAP Global Communication is that we had delivered their show successfully.

View from Ascend: an interview with our Ascend (China) Director

Marketing Events Magazine, one of Asia’s leading MICE industry publications, interviewed our very own Ascend (China) Director Albert Tan about the rising demand for Shanghai’s unique event destination.

Similar to the strength of our Singapore office, our Shanghai team have wealthy local market knowledge and comprehensive experience that classify us to be more than just an AV & Multimedia service provider but a partner in MICE industry.

Read the full article, to understand how familiar and involved Ascend is in the events industry in China.

iTable & Wiz-Suite Combined

Ever wonder how you can integrate the use of multitouch technology in your business? Here’s a taster of our iTable preloaded with our Wiz-Suite applications video.

Feel free to contact us to discuss how our Multimedia team can assists you apply this technology in your business today!

Join Us in BroadcastAsia 2011!

BroadcastAsia 2011 is fast approaching!

We would be pleased to see you on our booth (4J4-08) during this event on 21-24 June at Suntec, Singapore. Learn about our new solutions and discuss with us how we can help you with your upcoming plans!

Contact Us today to arrange a one-on-one meeting or live demonstration with our team!

Ascend Com China office finally opens!

It’s official! Our Shanghai office is now operating.

It expands Ascend’s ability to offer local sales and support services mainly on audio-visual & interactive solutions, information technology, multimedia production and interior design to the fast growing Meetings, Incentives, Conventions and Exhibitions (MICE) industry in China.

Please read through Ascend – Press Release (China Office) for more information about our new office.