Ascend Com appointed Official Audio-visual and IT Network Provider to Singapore Airshow 2018

It is a wrap! The seven-day Singapore Airshow 2018 has come to an end!


Ascend Com is pleased to be appointed as the official Audio-visual and IT Network Provider to Singapore Airshow 2018 – Asia’s largest aviation show featuring latest technologies and equipment by top aerospace companies around the world.


We delivered custom-designed digital signage and interactive solutions for major industry players such as ST Engineering, Rolls Royce, ATR, COMAC and more. ST Engineering, one of Asia’s leading defence and engineering groups, showcased more than 100 innovative products, services and solutions at the Singapore Airshow 2018. Taking center stage as the largest exhibitor at the event, ST Engineering presented its capabilities through various technologies.

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For the second time around, we are delighted to work with ST Engineering to design and develop a virtual reality (VR) training flight simulation suite and an interactive mechanism on Smart MRO.

The Flight Simulator Cockpit is developed with all the same specifications and characteristics of the real aircraft. Visitors can see the cockpit of the aircraft, touch and operate the controls as if it were real.

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The Smart MRO interactive panel aims to educate the industry partners or visitors on various ST Engineering’s MRO (Maintenance, repair and operations) Solutions, ranging from Smart Mobility, Smart Inspection, Smart Manufacturing to Smart Analytics etc.

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Also, we have created two videos showcasing the products and solutions that ST Engineering has to offer. In order to convey and enhance the message of the solution video, we have incorporated 3D modeling and rendering into the video content.

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In addition, we have also created an interactive application for A*Star on their aerospace technologies and solutions.

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After reading the article, what’re your thoughts? Simply share your thoughts with us by leaving your comments below. If you are keen to find out more or would like to engage us for any digital and interactive solutions, please kindly leave your message here.

Stay tuned for more updates! 😇


SIBOS 2015 Singapore

Ascend Com was pleased to be appointed by SWIFT International as the Official Audio-Visual & IT Partner for Sibos 2015 Singapore.

We provide more than hundreds of large-scale display screens, ranging from 84” LED screen, 98” LED screen to seamless LED screen and video wall for the entire exhibition.


From event planning to execution, we are delighted to work with the organiser, Swift International and the event official builder, Rapier Group as well as all the partner vendors. We thank you for your kind support and assistance throughout the whole show. Not forgetting to mention the great supporting crews who work cohesively and productively together. We truly appreciate for their hard work and diligence in getting all requests in and completed.

We have been lucky to have the chance to work with so many great clients and partners. Here are some kind words of support from the happy clients:

” Gentlemen, Thank you very much for this, it has been a privilege to work with a team that takes such amazing care of their clients. You have all been brilliantly professional right from day one, and always ready to help no matter what’s the issue. All the best for now.”

“I wanted to drop you a line to say an enormous THANK YOU to all the team for
all your hard work and wonderful service before and during the event. Working with you guys has been an absolute dream if only all our events were 
like this – we have been spoilt by you all! The installation went so well…”

“On behalf of our entire team, we would like to thank you for the outstanding effort to deliver this year’s Sibos in Singapore. Feedback from our client to date has been amazing which culminated in a very positive debrief with the Organiser. We thank you for your help in making Sibos Singapore a fantastic show and for helping us deliver the quality and service we pride ourselves on.”

Email us at if you wish to find out more what we can offer for your upcoming events.

Happy T-G-I-F and have a wonderful weekend!


Ascend takes part at Tiger Beer’s Biggest Party

TG1One of the highlights during the festive season was the biggest party hosted by Tiger Beer. It was the culminating activity of Tiger Beer’s campaign, “Have you been good this year?”

We were thrilled to be part of this much talk-about event by bringing in our Audio-Visual expertise.

The infamous F1 pit was transformed into a techno-hub with a mix of the Country’s top DJ personalities playing music that makes every guest enjoy the dance floor and the superb sound system.

We help bring the entertainment experience to a higher level with the installation of lively & playful lighting system and dynamic LED wall that served as the DJ’s stage backdrop.

It was indeed a night to remember for all the 1,500 Tiger Beer.

Let us help your next special event end on high note, contact us today.

NCS uses Social Photo Kiosk at World Cities Summit

Social Photo Kiosk was installed to attract attention and increase visitors’ traffic at NCS exhibition stand during the recent World Cities Summit 2012.

The social photo kiosk was also used to generate leads and increase NCS database while giving their visitors a photo souvenir of their visit.

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Take a look at the visitor experience at the Social Photo Kiosk here.

 Contact us today to help you incorporate these interactive solution on your next exhibit.

Case Study: SAPPHIRENOW and TechEd Beijing, 2011

Full Keynote Production (8000pax)

This is the 1st ever SAPPHIRENOW in China, the challenge is to replicate what had been refined over the years in Orlando,USA, to the China environment.

With no dedicated Demo and Keynote Production Team in SAP, the keynote was produced by an external Executive Producer and with Ascend as the local Producer and Production House. With constant communication leading up to the show, we had NO onsite surprises for this 1st ever China event and the show was delivered as per planned for 4500 attendees in the main hall, and another broadcast hall taking in 2500 attendee as overflow. We also broadcasted the keynote to the exhibition halls where another 1000 seats were arranged and a standing audience space for up to 2000 attendees.

All things KEYNOTE were managed by Ascend. Onsite attendees reached 15,000, the BIGGEST ever commercial conference!

Show floor – Theater Production (included simultaneous translation)

The show floor at Orlando was designed with hanging lighting trusses and everything was lit from above. This creates a simple and clean business environment.

Our challenge is to replicate this into the local context but without similar budget or time for such complexities. Adding to this, the SAPPHIRENOW breakout was held in open-space theaters with dedicated audio control using thousands of mini speakers.

With limited setup time, we re-designed the zone spaces in 3 critical steps. We flew audio speakers with narrow transmission field, included sound absorbing material in our fabrication and enforced sound level control throughout the hall.

The result was a replication from the Orlando event to the new Beijing event but with a shorter buildup time, ground up lighting effects and strict sound control. Such adaptations are demanding but at the same time, we stayed true to SAP’s branding guidelines.

Press Conference Production

The Press Conference was under the scope of another agency but due to breakdown in communication and delivery between the agency and SAP, an SAP Executive Decision was made to re-assign this publicly delicate production to Ascend, while onsite.

With such a trust placed upon us and despite already handling a massive 9000pax keynote production, 9 open-concept breakout theater production, keynote broadcast production and even a lucky draw production for all attendees; we flew into action to activate our backup plan with a show producer and a team of AV crew to handle this crisis.

Within 12 hours we setup a dedicated task force, went for a site survey, and formulated a focused plan with SAP Global Communication Team. Within 48 hours, we moved in for production, and we were ready for rehearsal on that very same evening.

The comment from SAP Global Communication is that we had delivered their show successfully.

In the Loop: Asian Television Forum 2011

December marks the start of holiday season for most people. At Ascend, the early days of this month have become a ‘tradition’ for our team to prepare for the equipment packing and project planning for the annual Asian Television Forum.

Held for the first time at Marina Bay Sands, this conference and exhibition is the platform for TV & Film producers, broadcasters and distributors in Asia. That’s why a set of LCD, LED & Plasma monitors, video walls and video players are the most ideal medium to sell and present every exhibitor’s produced shows and content.

Our appointment as Official AV & IT Provider gave us the opportunity to deliver full-service Audio-Visual not only to the organiser but also to almost 90% of the exhibitors.  We also supplied and built shifting LED lights backdrop staging for the main conference hall of the event as well as computer support and software for all the internet kiosk and media centres.

Walking around the entire exhibition and conference hall gives us a satisfying experience as we see how our equipment and services have been of great help to people behind the digital media arena.

In the Loop: JEC Asia 2011

Ascend has always been providing full Audio-Visual and IT Network solutions in this annual composites event in the Asia Pacific.

This year, aside from assisting the exhibitors in their AV display requirements, our team also supplied all the equipment necessary for the 4-day conference & meeting schedules.

This was the stage set-up for the opening ceremony this year.

There were two identical conference room built in the same hall at Suntec, Singapore.