5 Quick Facts about Digital Signage

Over recent times, we have seen a phenomenal rise in the number of brands using Digital Signage to transform their traditional bricks-and-mortar stores and to engage their customers more effectively.

As we walk around shopping malls, fashion boutiques, retail stores, restaurants and even galleries, seeing LED Screens, LCD Screens or Interactive Way-finding Directory has become commonplace. The concept is simple: a display in public places which utilizes video or multimedia features to advertise or inform. These displays come in all shapes and sizes.

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A key factor in making the switch from traditional advertising to a digital signage solution is the advantages that digital signage offers. So, here are 5 quick facts (or benefits) about digital signage solutions.

#1 
8 out of 10 customers have entered a store because of a digital signage catching their interest.

#2
68% of consumers are influenced to make an unplanned, impulse purchase after seeing digital signage.

#3
Digital Signage helps minimise wait time – up to 35% decrease in perceived wait time.

#4
Stores with digital signage displays experience a 30% average increase in upswing sales volume.

#5
1 out of 4 customers (25%) wants to be able to see an extended range of products on screen via an in-store solution.

Conclusion
No matter what type of digital signage you are considering, there are loads of facts and figures out there to convince you that it is a great investment with a technology that is still on the rise.

For help setting up an easy-to-use, affordable digital signage system, get in touch with our specialist today at (65) 6846 0903 or enquiry@ascendcom.com.sg

 

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Take a Peek into AscendCom’s ‘Digital Lab’

Our very own new showroom, Digital Lab is finally up and running at full capacity! Get a first look at our new solutions and let us know what you think.

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The Digital Lab is a physical space in our office, where we showcase some of our latest innovations and customised solutions that have been created by our in-house creative team and hardware specialists.

AscendCom’s New ‘Digital Lab’ is Reinventing Retail & MICE Experiences
The Digital Lab is designed with vector art in different colours and themes across various zones. Each zone is rigged up to simulate a retail environment, such as a departmental store, a fashion boutique, a beauty store, a jewellery store as well as an innovative gallery setting.

In the Digital Lab, we will be showcasing some of our latest cutting-edge digital signage and interactive solutions for retail and events, including vivid LED Display, Ultra-HD Video Wall, Interactive Product Recognition Table, Smart Signage and many more.

Our professional staff is always ready to provide the help you need in order to create another meaningful digital engagement.

We look forward to meeting you so do come by to visit our lab and have a coffee session with us. Drop us a line anytime via email or our Facebook Page. See you here!

P/S: We would like to take this opportunity to thank all our staff who assisted in this special project. Our deadlines for this project have been challenging yet critical. We know you guys have been putting in a lot of extra time, above and beyond the call of duty, and this has truly helped to ensure that we meet our benchmarks in a timely fashion. We couldn’t do it without each and every one of you! LAST BUT NOT LEAST,  thank you all that made it possible for us to be successful in this amazing little lab!

SK-II Interactive Tester Bar @ Changi Airport

After months of working with P&G client and anticipating for the store to open, the SK-II Interactive Tester Bar is finally installed at Singapore Changi Airport Terminal 3 Departure Hall.

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This interactive application allows consumers to find out more about SK-II products, simply by putting the product on the Multi-taction table. They will be able to retrieve product information and watch videos. This technology also allows multiple users to use it at the same time and even when you are standing in the opposite direction!

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Our video production team also play a part by producing a teaser video that is play along at the side of the counter to provide instruction on how to use the interactive.

Contact us today, if you wish to adopt an interactive technology for your store!

In the Loop: APRCE 2011

As mentioned on our earlier post we have collaborated with Kingsmen at the recently concluded APRCE 2011 to showcase our capabilities in experiential retail solutions.

While Kingsmen presented its capabilities in the creative solutions through state-of-the-art interior designs, shop fit and new retail concepts, Ascend in the meanwhile introduced digital and multimedia technologies such as Digital Signage solutions and Multi-touch Table contents that retailers could adopt to gain a competitive advantage.

We offer a variety of multi-touch applications and contents  that could be applied in the retail sectors.

The Digital Signage content as well as the 1×5 seamless video wall displayed at Kingsmen stand attracted a lot of enquiries during the 3-day show.

Ascend’s 9×4 Video Wall Used in JCDecaux’s Campaign

If you have been to the infamous ChangiAirport– Terminal 3 recently, you would definitely have come across (and perhaps stopped for a moment to watch) at the two huge free-standing LCD wall displayed at the departure area.

You guessed it right! Team Ascend fabricated it.

Each 9×4 LCD video wall consists of 36 pieces of 46” LCD screens. This is currently being used by out-of-home advertising agency JC Decaux as one of their marketing tool in promoting their brands to the world.

One of the two giant video wall displayed at Changi Airport, Terminal 3

Looking at this well-exposed finished product, we, at Ascend could say that a week-long and extended hour of installation period spent by our dedicated team of AV technicians was all worth it!

Want to have your own gigantic display too? Give us a buzz at (65) 6846 0903 or email enquiry@ascendcom.com.sg now!