SK-II Interactive Tester Bar @ Changi Airport

After months of working with P&G client and anticipating for the store to open, the SK-II Interactive Tester Bar is finally installed at Singapore Changi Airport Terminal 3 Departure Hall.

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This interactive application allows consumers to find out more about SK-II products, simply by putting the product on the Multi-taction table. They will be able to retrieve product information and watch videos. This technology also allows multiple users to use it at the same time and even when you are standing in the opposite direction!

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Our video production team also play a part by producing a teaser video that is play along at the side of the counter to provide instruction on how to use the interactive.

Contact us today, if you wish to adopt an interactive technology for your store!

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In the Loop: Conferences & Exhibitions Quarterly

The first quarter of 2015 wraps up today. Thanks to multiple projects Ascend has been appointed to, it has been an active year thus far.

ART STAGE 2015

Working together with Art Stage Singapore and its exhibitors, we were able to create one-of-a-kind video projections that definitely gave the art fair a wow-factor.

Since its first show in 2011, Ascend has worked with Art Stage to showcase the best in our clients’ content for the largest global display of Southeast Asian contemporary art.

Other services included the provision of display screens and sound systems. As an associate partner and AV and IT provider for Art Stage 2015, we were proud to be able to deliver our services and look forward to working for next year’s show of amazing art pieces.

EMTECH 2015

Organised by MIT Technology Review and Koelnmesse, Ascend supported this annual conference through new-age lighting effects and video and sound systems.

Providing an atomic backdrop and moving head lights along with our 10,000 ANSI Lumens Projectors, we were able to showcase stunning visual effects in our second year as the AV provider for EmTech Singapore.

Complimenting the lighting and video display were our sound systems that allowed speakers to present on emerging technologies that are developing new markets and changing the world.

MAISON & OBJET 2015

Organisation Safi gave us the chance to support areas such as their VIP Lounge and Press Club, Conference Area, Opening Party and Exhibitor Booths such as Tribu and Oryza through our AV and IT services.

Par can lights and trussing were provided for the VIP lounge and Tribu, enhancing the lighting display in the areas, and display screens aided exhibitors in marketing their content and services.

IT support and network connectivity were also provided in the VIP lounge and press club, and sound systems, lighting and video projections aided the conference and opening party for the annual home, decoration and design show.

WORLD RETAIL CONGRESS 2015

For the third consecutive year, our team worked with i2i Events Group for the World Retail Congress that brought together leaders and experts worldwide to discuss and share insights on the retail industry.

The main highlight involved the turnover of the Main Plenary room into Breakout Sessions. Ascend provided full support in video projection, sound systems and lighting systems for the main plenary and all three breakout rooms.

The first quarter of 2015 has been delightful for our team and has left us ecstatic for what’s ahead.  We are grateful to have been able to extend our Audiovisual and IT services in a flourishing array of conferences and exhibitions and would like to thank our clients and the event organizers for the wonderful opportunity to do so.


Singapore Power’s “Energy Heroes! – The Mobile Exhibition”

Ascend Com has recently collaborated with Kingsmen Exhibits Pte Ltd and Kingsmen Ooh-Media Pte Ltd to work on Singapore Power’s “Energy Heroes! – The Mobile Exhibition”. This is an initiative by SP-EMA to inculcate awareness and good practices on energy efficiency among the youngsters.

The Mobile Exhibition was first showcased during the annual Singapore International Energy Week 2014 and it will continue travel to various schools in 2015.

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In order to make education fun and interesting for the students, our in-house designers and programmers had design a series of games revolving around Zap, the sidekick mascot. The games include The Energy Squash, Kitchen Rescue, Sleep Tight!, The Great Energy Challenge and Photo Booth.

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The Energy Squash” challenges players to save as much energy as they can within 60 seconds by stepping onto the pressure sensor pad.

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Our team have made use of Kinect sensor in designing “Let’s Spot it” and “Kitchen Rescue”. Players are tasked to spot and identify energy inefficient habits using motion gesture and solve the mini quiz game to score bonus points.

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Sleep Tight!” is a memory game whereby players are required to match the pairs based on the Zap’s nightmares.

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The Great Energy Challenge”, allowing two players to compete against each other in a quiz game. To answer the quiz questions, players need to be in their best superhero poses!

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At the end of the exhibition, students can also take photo using our superheroes templates at the photo booth. Not forgetting to mention that the user can opt to send the photos to their personal email or post it on Facebook to remember their day!

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If you are thinking of how to engage your audience, don’t hesitate to contact us!

BMW World Singapore 2014 | Stories in Motion

The largest single automotive group showcase in Asia – BMW World Singapore 2014 has showcased their captivating stories of BMW and MINI early this month at Marina Bay Sands’ Convention Centre.BMW World Singapore 2014 Mini Cooper
The show has been a great opportunity to showcase Ascend’s strength and capabilities in providing tailored experiential solutions. Along running the show ourselves, we are delighted to collaborate hand-in-hand with Kingsmen Exhibits Pte Ltd and Kingsmen Oohmedia Pte Ltd, thereby succeeding the event.

In order to bring Stories in Motion highlights to life, an array of lighting system, audio coverage and multimedia technologies were designed and commissioned.

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In keeping with its commitment to innovation, BMW World Grand Launch, BMW i Grand Launch and Future of Mobility International Conference launches were seamlessly executed in an integrated panoramic projection curve screen.

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In part with this effort to optimise visual experience, our in-house experiential producers have developed “Stories in Motion” video content on both sides of the curve panoramic screen.

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To create better connection and maximum interest with BMW products, several videos on featured BMW car models are displayed on transparent LCD screens.

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To further engage the visitors, we developed an interactive X-ray application for the key highlight of the show – BMW i8 plug-in hybrid supercar. Visitors are enabled to explore the car structure and parts and subsequently click to find out more information.x-rayx-ray2

With the buzz it created not only to car enthusiasts and BMW fanatics, the 3-days event became a public attraction giving every visitor an immersive and ultimate experience on BMW & MINI innovation, design and luxury.

If you’re looking to create immersive experiences for your audience, please do not hesitate to contact us! You may also check out more event photos at http://www.bmwworld.sg.

Asia TV Forum & ScreenSingapore 2013

The buzzing 14th edition of the Asia TV Forum & Market (ATF), held in concurrence with ScreenSingapore 2013 has recently come to a close after an exciting array of exhibitions and conferences held at the Sands Expo and Convention Centre.

As the event’s Audio Visual & IT Solutions Provider, Ascend had the privilege to work with over 85% of the exhibition booths and pavilions in showcasing their finest productions and works on demand through our HD Display Screens and Video Players.

Full IT support was also provided to Organizer, where desktop computers, notebooks and network connectivity were installed at the Internet Kiosks, Media Centres, Show Daily Office, Helpdesk, Speaker Lounge and Exhibitor Service Counter.

In addition, Lighting, Audio, Video Projection & Live-feed completed the technical aspect of the 4-day conference sessions of the market where Dr Yaacob Ibrahim, Minister of Communications and Information was the Guest-of-Honour during the Opening Ceremony.

Ascend also had an opportunity to provide Sound System for the Press Conference of the upcoming Hong Kong blockbuster “Firestorm” starring Hong Kong Movie Star, Andy Lau.

With this year’s show being a whir of excitement, we definitely look forward to being of service for next year’s ATF and ScreenSingapore.

Asia’s Largest Cloud Event: Cloud Expo Asia 2013

The 13th and 14th of November welcomed Asia’s biggest gathering of the Cloud Ecosystem, held at the Suntec Convention Centre.

The grand event known as Cloud Expo Asia 2013 gathered more than 5000 attendees worldwide. It featured a top-notch conference and exhibition attended by IT Channels and Industries under the Cloud Community and this year, Ascend had the proud honour of being the event’s Official Audio Visual and IT Solutions Provider.

Through 9 dedicated theatres, Cloud Expo Asia’s conference programme incorporated six key cloud computing themes; Cloud Adoption in Asia, Sensors in the Cloud, Big Data & Analytics, Finance, Transport, Logistics & Aviation and Healthcare.

The team provided complete support in delivering these six themes through Video Projection, Sound and Lighting Systems. Equipment such as our 5k and 7.5k Ansi Lumens LCD Projectors, Powered Speakers, Notebooks and Monitors were rendered for the event’s Keynote and Delegate Theatres which hosted more than 140 speakers and 50 case studies from real practitioners.

Not only that—Ascend was also of service to numerous exhibitors who participated in Cloud Expo Asia. With it being a cloud industry, several found it highly useful to promote their leading Cloud technologies and services through our AV and Networking solutions.

Cloud Expo Asia 2013 certainly proved to be a success, and Ascend is glad to have been given the opportunity to work with the organiser, in granting exposure to the endless possibilities and advancements in technology for the next generation.

Ascend Steps Up to Greater Heights with the Singapore Airshow 2014

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Time is flying and the year is steadily coming to a close as our team works hard to provide our clients a wonderful experience during the remaining months of 2013.

It has been a great year so far, and it looks like Ascend will be looking into even greater opportunities as the days pass and we inch closer to one of the three most important aviation shows in the world—the Singapore Airshow.

Having served as its Official IT Provider for the past years, Ascend is proud to announce that we will be extending our range of services and have been appointed both the Official Audio-Visual and Official IT Network Provider for the Singapore Airshow 2014!

Expect to see even more from us as we make our preparations for this spectacular event held from 11-16 February at Changi Exhibition Centre. We look forward to supplying our best AV & IT Network that will make the Airshow another unforgettable event.