BMW World Singapore 2014 | Stories in Motion

The largest single automotive group showcase in Asia – BMW World Singapore 2014 has showcased their captivating stories of BMW and MINI early this month at Marina Bay Sands’ Convention Centre.BMW World Singapore 2014 Mini Cooper
The show has been a great opportunity to showcase Ascend’s strength and capabilities in providing tailored experiential solutions. Along running the show ourselves, we are delighted to collaborate hand-in-hand with Kingsmen Exhibits Pte Ltd and Kingsmen Oohmedia Pte Ltd, thereby succeeding the event.

In order to bring Stories in Motion highlights to life, an array of lighting system, audio coverage and multimedia technologies were designed and commissioned.


In keeping with its commitment to innovation, BMW World Grand Launch, BMW i Grand Launch and Future of Mobility International Conference launches were seamlessly executed in an integrated panoramic projection curve screen.


In part with this effort to optimise visual experience, our in-house experiential producers have developed “Stories in Motion” video content on both sides of the curve panoramic screen.


To create better connection and maximum interest with BMW products, several videos on featured BMW car models are displayed on transparent LCD screens.

Transparent DisplayTransparent Display2

To further engage the visitors, we developed an interactive X-ray application for the key highlight of the show – BMW i8 plug-in hybrid supercar. Visitors are enabled to explore the car structure and parts and subsequently click to find out more information.x-rayx-ray2

With the buzz it created not only to car enthusiasts and BMW fanatics, the 3-days event became a public attraction giving every visitor an immersive and ultimate experience on BMW & MINI innovation, design and luxury.

If you’re looking to create immersive experiences for your audience, please do not hesitate to contact us! You may also check out more event photos at

Let’s Get in Touch with Laser Touch!

We all know that technology gives a leeway to bring us the impossible. What seemed to be a science fiction yesterday is already part of reality today!

From the family of natural-based interface devices comes the Minority Report-style (gesture) interface that creates an interactive multi-touch application on each surface or object that can be used as image area –Laser Touch.

Be it your hands, feet or any other object, you’ll surely be able to control and interpret your movements in a define area.

In this demo video, you will see a great variety of applications we can control and benefit from.

Comes with easy installation, this innovation is definitely helpful to install in flight control room, theatre performances and an interesting digital approach to showcase products in retail sectors.

Interested yet? Let us help you bring this technology in your business today!

Start New Trend over Coffee with Multitouch Coffee Table!

It’s a usual setting in a corporate world that business transaction begins over coffee.

As part of our promise to provide you satisfying interactive touch technology experience, we are now officially bringing in a Multi-Touch Coffee Table that would definitely help you maintain a smooth and active discussion and at the same time getting your client involved by running through the preloaded applications with their fingertips.

Conceptualized by PQ Labs, this Multi-touch Coffee Table is an ideal presentation & display tool in meeting rooms, reception and lobby area. Once you have invited clients over for coffee on this Multi-touch Coffee table, you are sure to have created an impressive impact and recall for your product.

While you do the talking, this coffee table will help you do the visuals. (Photo from PQ Labs)

Just like a normal coffee table, you can conveniently place your glasses and mugs on top of it. (Photo from PQ Labs)

Similarly, it’s also a great interactive furniture to showcase your products in restaurants, bars, retail shops and kiosks.

So the next time you invite your client for a coffee, make sure you have your own Multi-touch Coffee Table to display as well!

Ascend’s 9×4 Video Wall Used in JCDecaux’s Campaign

If you have been to the infamous ChangiAirport– Terminal 3 recently, you would definitely have come across (and perhaps stopped for a moment to watch) at the two huge free-standing LCD wall displayed at the departure area.

You guessed it right! Team Ascend fabricated it.

Each 9×4 LCD video wall consists of 36 pieces of 46” LCD screens. This is currently being used by out-of-home advertising agency JC Decaux as one of their marketing tool in promoting their brands to the world.

One of the two giant video wall displayed at Changi Airport, Terminal 3

Looking at this well-exposed finished product, we, at Ascend could say that a week-long and extended hour of installation period spent by our dedicated team of AV technicians was all worth it!

Want to have your own gigantic display too? Give us a buzz at (65) 6846 0903 or email now!