In the Loop: Conferences & Exhibitions Quarterly

The first quarter of 2015 wraps up today. Thanks to multiple projects Ascend has been appointed to, it has been an active year thus far.

ART STAGE 2015

Working together with Art Stage Singapore and its exhibitors, we were able to create one-of-a-kind video projections that definitely gave the art fair a wow-factor.

Since its first show in 2011, Ascend has worked with Art Stage to showcase the best in our clients’ content for the largest global display of Southeast Asian contemporary art.

Other services included the provision of display screens and sound systems. As an associate partner and AV and IT provider for Art Stage 2015, we were proud to be able to deliver our services and look forward to working for next year’s show of amazing art pieces.

EMTECH 2015

Organised by MIT Technology Review and Koelnmesse, Ascend supported this annual conference through new-age lighting effects and video and sound systems.

Providing an atomic backdrop and moving head lights along with our 10,000 ANSI Lumens Projectors, we were able to showcase stunning visual effects in our second year as the AV provider for EmTech Singapore.

Complimenting the lighting and video display were our sound systems that allowed speakers to present on emerging technologies that are developing new markets and changing the world.

MAISON & OBJET 2015

Organisation Safi gave us the chance to support areas such as their VIP Lounge and Press Club, Conference Area, Opening Party and Exhibitor Booths such as Tribu and Oryza through our AV and IT services.

Par can lights and trussing were provided for the VIP lounge and Tribu, enhancing the lighting display in the areas, and display screens aided exhibitors in marketing their content and services.

IT support and network connectivity were also provided in the VIP lounge and press club, and sound systems, lighting and video projections aided the conference and opening party for the annual home, decoration and design show.

WORLD RETAIL CONGRESS 2015

For the third consecutive year, our team worked with i2i Events Group for the World Retail Congress that brought together leaders and experts worldwide to discuss and share insights on the retail industry.

The main highlight involved the turnover of the Main Plenary room into Breakout Sessions. Ascend provided full support in video projection, sound systems and lighting systems for the main plenary and all three breakout rooms.

The first quarter of 2015 has been delightful for our team and has left us ecstatic for what’s ahead.  We are grateful to have been able to extend our Audiovisual and IT services in a flourishing array of conferences and exhibitions and would like to thank our clients and the event organizers for the wonderful opportunity to do so.


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Asia TV Forum & ScreenSingapore 2013

The buzzing 14th edition of the Asia TV Forum & Market (ATF), held in concurrence with ScreenSingapore 2013 has recently come to a close after an exciting array of exhibitions and conferences held at the Sands Expo and Convention Centre.

As the event’s Audio Visual & IT Solutions Provider, Ascend had the privilege to work with over 85% of the exhibition booths and pavilions in showcasing their finest productions and works on demand through our HD Display Screens and Video Players.

Full IT support was also provided to Organizer, where desktop computers, notebooks and network connectivity were installed at the Internet Kiosks, Media Centres, Show Daily Office, Helpdesk, Speaker Lounge and Exhibitor Service Counter.

In addition, Lighting, Audio, Video Projection & Live-feed completed the technical aspect of the 4-day conference sessions of the market where Dr Yaacob Ibrahim, Minister of Communications and Information was the Guest-of-Honour during the Opening Ceremony.

Ascend also had an opportunity to provide Sound System for the Press Conference of the upcoming Hong Kong blockbuster “Firestorm” starring Hong Kong Movie Star, Andy Lau.

With this year’s show being a whir of excitement, we definitely look forward to being of service for next year’s ATF and ScreenSingapore.

Looking Into Innovation @ World Architecture Festival 2013

The annual World Architecture Festival (WAF) has taken place early this month at the Marina Bay Sands. The event saw hundreds of architects from several different countries coming together to compete for category awards and the grand title of World Building of the Year and Future Project of the Year.

Being the festival’s Official AV & IT Provider for the second year, Ascend was pleased to provide IT solutions for the event’s registration counters, setting up our Desktop Computers, Laptops and high-end Printers that assisted in the organised administration of participants, of which amounted to over 2,000.

Lighting, Projection and Full Sound Systems were installed in the event’s Main Ballroom and other halls, where keynote speakers presented their inspiring views on architecture during talks and seminars and a Gala Night that was held on the third day.

Our team also witnessed some of the admirable and innovative projects presented by this year’s shortlisted competitors in the numerous live Crit rooms that were used. Competitors were able to reach out to panelists and attendees and showcase their work through our Projection and Sound Systems.

In addition, we also assisted in providing Display Solutions for  exhibitors, finding them better methods in marketing their products and services through equipment such as our HD Display Monitors.

It was ultimately an interesting festival that provided a great insight to today’s building and design industry. We look forward to working with our client in making next year’s WAF even more of an accomplishment and would like to congratulate the winners of this year’s WAF a job well done!

In the Loop: Asian Television Forum 2011

December marks the start of holiday season for most people. At Ascend, the early days of this month have become a ‘tradition’ for our team to prepare for the equipment packing and project planning for the annual Asian Television Forum.

Held for the first time at Marina Bay Sands, this conference and exhibition is the platform for TV & Film producers, broadcasters and distributors in Asia. That’s why a set of LCD, LED & Plasma monitors, video walls and video players are the most ideal medium to sell and present every exhibitor’s produced shows and content.

Our appointment as Official AV & IT Provider gave us the opportunity to deliver full-service Audio-Visual not only to the organiser but also to almost 90% of the exhibitors.  We also supplied and built shifting LED lights backdrop staging for the main conference hall of the event as well as computer support and software for all the internet kiosk and media centres.

Walking around the entire exhibition and conference hall gives us a satisfying experience as we see how our equipment and services have been of great help to people behind the digital media arena.

Ascend supports ‘greener’ interaction at BEX Asia 2011

True to its exhibitions objective, BEX Asia now interacts in a ‘greener’ approach. A paper less and up-to-the-minute updates is being used and is now accessible using Twitter!

Ascend, being the exhibitions’ official Audio-Visual & Information Technology provider, coordinated with the organizer Reeds Exhibitions, to create and display this information at the events’ entrance hall. Using Twitter hash tags, (#bexasia2011) exhibitors, guest or even anyone visiting the show are welcome to give their comments and have it displayed instantly on the monitor.

And because it’s all done virtually, followers of the exhibition will have the opportunity to interact and get the latest updates of the show whenever and wherever.

In case you’re wondering how it looks like. Here’s a sample video for your reference.

Interested to have this Twitter feed applied in your business? Contact us today so we can discuss it over

Ascend’s 9×4 Video Wall Used in JCDecaux’s Campaign

If you have been to the infamous ChangiAirport– Terminal 3 recently, you would definitely have come across (and perhaps stopped for a moment to watch) at the two huge free-standing LCD wall displayed at the departure area.

You guessed it right! Team Ascend fabricated it.

Each 9×4 LCD video wall consists of 36 pieces of 46” LCD screens. This is currently being used by out-of-home advertising agency JC Decaux as one of their marketing tool in promoting their brands to the world.

One of the two giant video wall displayed at Changi Airport, Terminal 3

Looking at this well-exposed finished product, we, at Ascend could say that a week-long and extended hour of installation period spent by our dedicated team of AV technicians was all worth it!

Want to have your own gigantic display too? Give us a buzz at (65) 6846 0903 or email enquiry@ascendcom.com.sg now!