BMW World Singapore 2014 | Stories in Motion

The largest single automotive group showcase in Asia – BMW World Singapore 2014 has showcased their captivating stories of BMW and MINI early this month at Marina Bay Sands’ Convention Centre.BMW World Singapore 2014 Mini Cooper
The show has been a great opportunity to showcase Ascend’s strength and capabilities in providing tailored experiential solutions. Along running the show ourselves, we are delighted to collaborate hand-in-hand with Kingsmen Exhibits Pte Ltd and Kingsmen Oohmedia Pte Ltd, thereby succeeding the event.

In order to bring Stories in Motion highlights to life, an array of lighting system, audio coverage and multimedia technologies were designed and commissioned.


In keeping with its commitment to innovation, BMW World Grand Launch, BMW i Grand Launch and Future of Mobility International Conference launches were seamlessly executed in an integrated panoramic projection curve screen.


In part with this effort to optimise visual experience, our in-house experiential producers have developed “Stories in Motion” video content on both sides of the curve panoramic screen.


To create better connection and maximum interest with BMW products, several videos on featured BMW car models are displayed on transparent LCD screens.

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To further engage the visitors, we developed an interactive X-ray application for the key highlight of the show – BMW i8 plug-in hybrid supercar. Visitors are enabled to explore the car structure and parts and subsequently click to find out more information.x-rayx-ray2

With the buzz it created not only to car enthusiasts and BMW fanatics, the 3-days event became a public attraction giving every visitor an immersive and ultimate experience on BMW & MINI innovation, design and luxury.

If you’re looking to create immersive experiences for your audience, please do not hesitate to contact us! You may also check out more event photos at


Pose & Post with Ascend’s latest social networking photobooth

There’s a fun and engaging way to convert the classic photobooth into a fully automated social networking photobooth.

Officially launched at Marina Bay Sand’s The Social Pavilion, we have developed a customised social media pavilion that attracts shoppers to capture and share their moments spent at The Shoppes on Facebook.

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Visit the Social Pavilion, key in your email and start following the easy instructions that will appear on the screen, select the iconic MBS background. Strike a pose and in few simple touches on the screen, you can have an instant postcard photo ‘take-away’ that is simultaneously posted through social networking sites online.

This interactive media leaves a lasting good shopping experience to users and at the same time an ideal marketing tool for companies who are looking for an effective way of increasing their target clients’ database and promote retailers’ sales with the discount coupons.

This engaging social interactive solutions can be used for exhibitions, product launches, events and showrooms. Do give us a buzz to discuss how we can help you create your company’s personalized photo booth today!