BMW World Singapore 2014 | Stories in Motion

The largest single automotive group showcase in Asia – BMW World Singapore 2014 has showcased their captivating stories of BMW and MINI early this month at Marina Bay Sands’ Convention Centre.BMW World Singapore 2014 Mini Cooper
The show has been a great opportunity to showcase Ascend’s strength and capabilities in providing tailored experiential solutions. Along running the show ourselves, we are delighted to collaborate hand-in-hand with Kingsmen Exhibits Pte Ltd and Kingsmen Oohmedia Pte Ltd, thereby succeeding the event.

In order to bring Stories in Motion highlights to life, an array of lighting system, audio coverage and multimedia technologies were designed and commissioned.

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In keeping with its commitment to innovation, BMW World Grand Launch, BMW i Grand Launch and Future of Mobility International Conference launches were seamlessly executed in an integrated panoramic projection curve screen.

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In part with this effort to optimise visual experience, our in-house experiential producers have developed “Stories in Motion” video content on both sides of the curve panoramic screen.

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To create better connection and maximum interest with BMW products, several videos on featured BMW car models are displayed on transparent LCD screens.

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To further engage the visitors, we developed an interactive X-ray application for the key highlight of the show – BMW i8 plug-in hybrid supercar. Visitors are enabled to explore the car structure and parts and subsequently click to find out more information.x-rayx-ray2

With the buzz it created not only to car enthusiasts and BMW fanatics, the 3-days event became a public attraction giving every visitor an immersive and ultimate experience on BMW & MINI innovation, design and luxury.

If you’re looking to create immersive experiences for your audience, please do not hesitate to contact us! You may also check out more event photos at http://www.bmwworld.sg.

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A closer look at the No.7 Golf Experience

The launch of Volkswagen’s No.7 Golf was a showcase of digital display; from the walk through entrance right up to the main showroom where the No.7 is presented in flesh.

We were commissioned to create a 30-seconds Watchout content that features the evolution of Golf series since its creation in 1974. All car series shared the limelight in a 1×7 seamless video wall.

To further engage with guests, an attention-grabbing 2×2 seamless video wall is placed at center of the showroom floor where a dynamic video of No.7 is played.

Contact us today to help you enhance your product launch experience.

Volkswagen launches New Golf

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No. 7 Golf.  We help to create the launch of No. 7 Golf experience.

Located at Volkswagen Center  guests were greeted with a walk-through of digital tunnel that showcases the evolution of the New Golf series, from the firstborn in 1974 till No. 6. And  No. 7 Golf model is revealed in the showroom for all Volkswagen fans to have the first look and touch.

If you have an upcoming product launch, engage us today.

We’re feeling extra generous this holiday season! So here’s a chance to get a gift from us…

Ascend Holidays Logo

So what do I have to do? Not much, simply follow these two steps to for a chance to win an iPad3!

Step 1. Click the “Follow”  button located at the bottom right-hand side of the blog   Enter your email address and click the Sign Me Up button.

Step 2. Open your email account and look for an email from Ascend Interactive account and confirm.

Sign up now!   What do you have to lose? Follow these two simple steps and not only will you be placing yourself at the forefront of all our latest news and projects but you’ll also be in with a chance to win an iPad3!

If you have already subscribed to our blog, you are automatically qualified to win the iPad.

The winner will be announced on 4th January 2013 and will be notified via email.

Ascend at Asia TV Forum & ScreenSingapore 2012

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The annual Asia TV Forum & Market (ATF) & ScreenSingapore 2012 officially opened earlier today.

Ascend Com as the event’s official Audio-Visual & IT Service Provider, played a key role in producing a smooth and visually dynamic opening ceremony. Using Watchout system, guests witnessed an interesting visual show with a content supported by videos, animation, PowerPoint slides and promotional films.

Additionally, a line-up of about 30 conference sessions and a speaking roster of TV & Film luminaries will be assisted by Ascend production team during the event at the Sands Expo and Convention Centre from 4 to 7 December.

Organized by Reed Exhibitions, ATF & SS presents compelling trading possibilities through a seamless Film & TV market, conferences, networking opportunities, and gala film premieres.

NCS uses Social Photo Kiosk at World Cities Summit

Social Photo Kiosk was installed to attract attention and increase visitors’ traffic at NCS exhibition stand during the recent World Cities Summit 2012.

The social photo kiosk was also used to generate leads and increase NCS database while giving their visitors a photo souvenir of their visit.

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Take a look at the visitor experience at the Social Photo Kiosk here.

 Contact us today to help you incorporate these interactive solution on your next exhibit.

Case Study: Kingsmen (35th Dinner & Dance)

The Challenge:

Ascend were tasked to provide a full audio-visual and multimedia support at Ritz Carlton Hotel’s 6468 Sq ft. Grand Ballroom area reflecting Kingsmen’s 35th years anniversary in a classical Broadway theme. The event requires us to present all services from lighting, projection, content production, live entertainment and staging for almost 500 employees and guests.

The Solution:
Ascend incorporated the audio-visual design software, Dataton Watchout with a double 1920px x 1080px projection surface to allow for a number of different cues and content playing throughout the evening. We built a customized rear projection screen that is 17m x 4.1m to match the main stage area which was 24m x 7m
With over head rigging, intelligent lighting and 80 meter running drapes required, we ensured that these equipment were built-in such way that these did not impact on the visual element of main staging areas. We have also deployed three camera operators across the venue. Stage management and show calling headed by an experienced Event Manager for  integration of audio-visual components such as live to screen  as well as for coordination of speeches and performances was also provided and managed by Ascend.
The Result:
Overall, Ascend was able to provide a good quality multimedia production; we achieved a successful evening fit for the Stars, Kingsmen Management & Staff.