In the Loop: Conferences & Exhibitions Quarterly

The first quarter of 2015 wraps up today. Thanks to multiple projects Ascend has been appointed to, it has been an active year thus far.

ART STAGE 2015

Working together with Art Stage Singapore and its exhibitors, we were able to create one-of-a-kind video projections that definitely gave the art fair a wow-factor.

Since its first show in 2011, Ascend has worked with Art Stage to showcase the best in our clients’ content for the largest global display of Southeast Asian contemporary art.

Other services included the provision of display screens and sound systems. As an associate partner and AV and IT provider for Art Stage 2015, we were proud to be able to deliver our services and look forward to working for next year’s show of amazing art pieces.

EMTECH 2015

Organised by MIT Technology Review and Koelnmesse, Ascend supported this annual conference through new-age lighting effects and video and sound systems.

Providing an atomic backdrop and moving head lights along with our 10,000 ANSI Lumens Projectors, we were able to showcase stunning visual effects in our second year as the AV provider for EmTech Singapore.

Complimenting the lighting and video display were our sound systems that allowed speakers to present on emerging technologies that are developing new markets and changing the world.

MAISON & OBJET 2015

Organisation Safi gave us the chance to support areas such as their VIP Lounge and Press Club, Conference Area, Opening Party and Exhibitor Booths such as Tribu and Oryza through our AV and IT services.

Par can lights and trussing were provided for the VIP lounge and Tribu, enhancing the lighting display in the areas, and display screens aided exhibitors in marketing their content and services.

IT support and network connectivity were also provided in the VIP lounge and press club, and sound systems, lighting and video projections aided the conference and opening party for the annual home, decoration and design show.

WORLD RETAIL CONGRESS 2015

For the third consecutive year, our team worked with i2i Events Group for the World Retail Congress that brought together leaders and experts worldwide to discuss and share insights on the retail industry.

The main highlight involved the turnover of the Main Plenary room into Breakout Sessions. Ascend provided full support in video projection, sound systems and lighting systems for the main plenary and all three breakout rooms.

The first quarter of 2015 has been delightful for our team and has left us ecstatic for what’s ahead.  We are grateful to have been able to extend our Audiovisual and IT services in a flourishing array of conferences and exhibitions and would like to thank our clients and the event organizers for the wonderful opportunity to do so.


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Asia’s Largest Cloud Event: Cloud Expo Asia 2013

The 13th and 14th of November welcomed Asia’s biggest gathering of the Cloud Ecosystem, held at the Suntec Convention Centre.

The grand event known as Cloud Expo Asia 2013 gathered more than 5000 attendees worldwide. It featured a top-notch conference and exhibition attended by IT Channels and Industries under the Cloud Community and this year, Ascend had the proud honour of being the event’s Official Audio Visual and IT Solutions Provider.

Through 9 dedicated theatres, Cloud Expo Asia’s conference programme incorporated six key cloud computing themes; Cloud Adoption in Asia, Sensors in the Cloud, Big Data & Analytics, Finance, Transport, Logistics & Aviation and Healthcare.

The team provided complete support in delivering these six themes through Video Projection, Sound and Lighting Systems. Equipment such as our 5k and 7.5k Ansi Lumens LCD Projectors, Powered Speakers, Notebooks and Monitors were rendered for the event’s Keynote and Delegate Theatres which hosted more than 140 speakers and 50 case studies from real practitioners.

Not only that—Ascend was also of service to numerous exhibitors who participated in Cloud Expo Asia. With it being a cloud industry, several found it highly useful to promote their leading Cloud technologies and services through our AV and Networking solutions.

Cloud Expo Asia 2013 certainly proved to be a success, and Ascend is glad to have been given the opportunity to work with the organiser, in granting exposure to the endless possibilities and advancements in technology for the next generation.

Looking Into Innovation @ World Architecture Festival 2013

The annual World Architecture Festival (WAF) has taken place early this month at the Marina Bay Sands. The event saw hundreds of architects from several different countries coming together to compete for category awards and the grand title of World Building of the Year and Future Project of the Year.

Being the festival’s Official AV & IT Provider for the second year, Ascend was pleased to provide IT solutions for the event’s registration counters, setting up our Desktop Computers, Laptops and high-end Printers that assisted in the organised administration of participants, of which amounted to over 2,000.

Lighting, Projection and Full Sound Systems were installed in the event’s Main Ballroom and other halls, where keynote speakers presented their inspiring views on architecture during talks and seminars and a Gala Night that was held on the third day.

Our team also witnessed some of the admirable and innovative projects presented by this year’s shortlisted competitors in the numerous live Crit rooms that were used. Competitors were able to reach out to panelists and attendees and showcase their work through our Projection and Sound Systems.

In addition, we also assisted in providing Display Solutions for  exhibitors, finding them better methods in marketing their products and services through equipment such as our HD Display Monitors.

It was ultimately an interesting festival that provided a great insight to today’s building and design industry. We look forward to working with our client in making next year’s WAF even more of an accomplishment and would like to congratulate the winners of this year’s WAF a job well done!

Sun Yat Sen Nanyang Memorial Hall inauguration visually boosted by projection technique & creative lighting

The final program of Sun Yat Sen Memorial Hall re-opening was indeed a night of cultural extravaganza. Along with the performances showcased during the event, we were engaged to create a visual story that commemorates Dr. Sun Yat Sen’s leadership and legacy displayed in a panoramic digital projection.

Utilizing a wide range of 2D graphics and animation techniques, check out this video projected during the program opening.

 

Ascend supports launching of Audi A6

During Audi’s week-long launch of its latest baby – Audi A6, Ascend team in the meanwhile took charge on the technical side behind the stage ensuring a smooth presentation and program throughout sessions of Audi A6 test drive from 27 August to 4th September.

Held at the Art Science Museum at Marina Bay Sands, Ascend deployed two sets 3×3 seamless video wall on both sides of the raised area which was used to project and focus what was happening on the main stage. The highlight of the program is the use of Dataton Watchout projected on the center stage showcasing the vehicle’s key features in vibrant images and videos.

Guest of this event were treated to a dynamic backdrop using Dataton Watchout, projecting images and videos that showcase the vehicle’s key features. Also, the used of 10,000 ANSI Lumens projector on top added up to the visual satisfaction.

A real must have for most events these days is displaying a huge video walls.  The two set of 3×3 LCD video wall covered as a live feed of the latest happenings during the week-long launch.