5 Quick Facts about Digital Signage

Over recent times, we have seen a phenomenal rise in the number of brands using Digital Signage to transform their traditional bricks-and-mortar stores and to engage their customers more effectively.

As we walk around shopping malls, fashion boutiques, retail stores, restaurants and even galleries, seeing LED Screens, LCD Screens or Interactive Way-finding Directory has become commonplace. The concept is simple: a display in public places which utilizes video or multimedia features to advertise or inform. These displays come in all shapes and sizes.

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A key factor in making the switch from traditional advertising to a digital signage solution is the advantages that digital signage offers. So, here are 5 quick facts (or benefits) about digital signage solutions.

#1 
8 out of 10 customers have entered a store because of a digital signage catching their interest.

#2
68% of consumers are influenced to make an unplanned, impulse purchase after seeing digital signage.

#3
Digital Signage helps minimise wait time – up to 35% decrease in perceived wait time.

#4
Stores with digital signage displays experience a 30% average increase in upswing sales volume.

#5
1 out of 4 customers (25%) wants to be able to see an extended range of products on screen via an in-store solution.

Conclusion
No matter what type of digital signage you are considering, there are loads of facts and figures out there to convince you that it is a great investment with a technology that is still on the rise.

For help setting up an easy-to-use, affordable digital signage system, get in touch with our specialist today at (65) 6846 0903 or enquiry@ascendcom.com.sg

 

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O2O Retail: The Future is Now

header_imgThe retail renaissance is here!

As our world becomes increasingly digital, consumers are justifiably looking for a seamless experience that hovers between online and in-store purchase, and opportunities for consumers and retailers abound.

It is no longer sufficient for retailers to offer great products and follow traditional marketing practices to attract buyers. To stay engaged at every step of today’s multifaceted customer journey, retailers must adapt and construct an enhanced O2O (online-to-offline) retail experience.

We are delighted to introduce you our new retail concept – O2O Retail. Our holistic O2O Retail concept leverages innovative technology to transform brick-and-mortar store into an interactive environment and merges online and offline worlds to deliver a truly unique immersive customer experience.

With our range of comprehensive multimedia solutions and O2O Retail; we will guide you through the whole process of customer buying journey, as follows:

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Are you ready to join us for this real-time retail transformation? Talk to our specialist today!

Join us at the Asia Pacific Retailers Convention & Exhibition (APRCE 2011)

We are pleased to collaborate with Kingsmen to extend the latest experiential retail solutions at the upcoming Asia Pacific Retailers Convention & Exhibition (APRCE).

 Date: 11-13 October 2011

Time: 11am – 5pm

Stand: 4F2-05

Venue: Suntec City Convention Centre

Visit our stand to discover the Kingsmen Experience and offer your customers a holistic retail brand experience…

Mingle with the Kingsmen team at their exclusive cocktail event on 12 October, 4-8 pm, at Stand 4F2-05.

We look forward to seeing you there!

iTable & Wiz-Suite Combined

Ever wonder how you can integrate the use of multitouch technology in your business? Here’s a taster of our iTable preloaded with our Wiz-Suite applications video.

Feel free to contact us to discuss how our Multimedia team can assists you apply this technology in your business today!